We believe that BC locals deserve BC beef. Our high quality products are born, raised and finished in BC. Our method allows the natural goodness of our province to permeate our meat in both quality and flavour while making as little impact as possible on the environment.

Completing the cow to consumer cycle

Achieving the highest quality requires us to control how our cows are born and raised and how they are processed. Our brands exemplify our passion in fulfilling this goal - making local beef accessible and sustainable for people in BC, Canada and the world.

Impact flavour, not the Environment

To us, farm to fork means making an impact on the beef industry by providing BC consumers local beef that is superior in every aspect. Our ambition is for our beef to taste amazing while leaving the smallest possible impact on the environment. Our drive for excellence means BC stays naturally beautiful while its residents enjoy the pleasures of eating quality food and living active healthy lives.

Video: BC Cattlemen Association